Fort Worth Medical School Wins Top Award From AAMC


The Association of American Medical Colleges awarded the TCU and UNTHSC School of Medicine the Gold Award for Best Social Media Campaign in its 2021 GIA Awards for Excellence.

By Prescotte Stokes III

FORT WORTH – The TCU and UNTHSC School of Medicine received the Gold award for Best Social Media Campaign in the  Association of American Medical Colleges’ (AAMC) 2021 GIA Awards for Excellence.

The Fort Worth medical school’s FWMD Live video series won the top prize in the Social Media category. The GIA Awards for Excellence Competition is an annual, peer-reviewed competition that recognizes outstanding work by members of the Group on Institutional Advancement (GIA), according to the AAMC website. The awards honor the most creative and effective approaches used to promote academic medicine through alumni relations, communications, development, marketing, and public affairs/community relations programs and projects.

AAMC GIA Award Judges’ said the FWMD Live social media campaign was a “clever idea that matured into a great program” and “besides providing excellent content, the project maps an active response effort in the implementation of strategy to shifting environmental conditions.”

The winning Strategy and Communications team included Juan Cabrera, Digital Media Producer and Marketer; Maricar Estrella, Director of Digital Development and Content Strategy; and Prescotte Stokes III, Integrated Content & Marketing Manager.

Along with the award, the team will receive a $1,000 prize, which will be donated to The School of Medicine Endowed Scholarship for Physician Leaders to benefit the school’s medical students.

You can view all of the TCU and UNTHSC School of Medicine’s FWMD Live videos here.