Popular MedFluencer Dr. J Mack Gives Master Class on Content Creation
TCU Innovation Network in collaboration with the Burnett School of Medicine at TCU hosted a social media content creation workshop that featured popular MedFluencer J Mack Slaughter, M.D., an emergency medicine physician, at TCU on Oct. 27
FORT WORTH – In today’s world, everyone wants to know how to go viral. For J Mack Slaughter, M.D., it all starts with the kind of content you are posting.
“To have physicians online sharing their expertise and education is extremely important in the fight of misinformation,” Slaughter, who is known as Dr J Mack online, told a room filled with aspiring physicians and Texas Christian University students.
Slaughter said it’s imperative for physicians to create content online and emphasized how important it is for physicians to show patients that they are still learning and growing.
TCU Innovation Network and the Anne Burnett Marion School of Medicine at Texas Christian University hosted the master class workshop on content creation at TCU on Oct. 27.
“Dr. J Mack was the perfect person for this workshop,” said Jacqueline Navarrete, M.Ed., who is Innovation Network Director at TCU. “His career demonstrates what is possible when you merge expertise and creativity and it made him an inspiring and relevant voice.”
Dr. J Mack, a TCU alumnus, is an emergency medicine physician who has more than a million followers on his social media platforms.
“I thought the workshop was really informative, especially for medical students who are looking to go into the social media space and expand their practice beyond medicine,” said Marisa Fat, MS-2 at the Burnett School of Medicine. “
Fat was one of the many Burnett Brand Ambassadors who attended the workshop to get tips on how to grow their social media platforms.
During the session, Dr. J Mack talked about the “Four Es” of social media that are essential to help build an audience and go viral: Entertainment, Education, Emotion and Engagement.
“Anytime you are making content, think about the Four Es in your head,” Slaughter said. “The more you can cram in one video, the better. Everybody wants to know how you can go viral; this is it.”
“As physicians and future physicians, we have an obligation to deliver information to patients,” Fat said. “Creating engaging content on social media allows us to reach them.”
Navarrete said the workshop was a success: “I’m thankful that the Innovation Network and Burnett School of Medicine were able to collaborate on this event.”